Nike

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The founders of the American corporation Nike, non-marketing geniuses and business sharks – this is the American middle distance runner Phil Knight and his trainer Bill Bowerman. After all, who as not an athlete knows better what is necessary to achieve the highest results in sports. And they decided to do it themselves! To do this, in 1962 they create the Blue Ribbon company, which sells sports shoes. In the early stages, sales are made straight from the trunk of the car during the competition.

The Nike logo was created by the student of graphic design at the University of Portland, Carolyn Davidson. According to Phil Knight’s task, the logo was supposed to display movement.

Interesting, but only 35 Nike-3-1ddm4l9 dollars paid for the Nike logo. Since 1971, the company has been renamed Nike, in honor of the Greek goddess of victory, Niki. The following year, Nike will launch and sell its own line of sports shoes and other sporting goods.

The famous basketball player Jordan actively advertised Nike, playing only in them. Moreover Air Jordan sneakers were specifically designed for Michael Jordan. The black and red colors forbidden in the NBA poured Michael a $ 1000 fine for each game played. But he was paid much more for advertising.

Nike has become a symbol of world sport. For the basketball was the Olympics, baseball, hockey, golf and other sports. True to football still dominated Adidas. In the 90s many changes occurred in the company. First, its organization was reconstructed. There were independent units responsible for a particular sport. Now if you look at the World Cup, then Nike is quite common, almost on a par with Adidas. This was facilitated by an active company in the Internet. The company believes that if a person has a body, then in any case he is already an athlete and a Nike client!

And today, Nike continues to sponsor famous athletes, to organize their sporting events and develop revolutionary shoes for sports. Nike has created a social network dedicated to basketball. In addition, the company is trying to be on the crest of a wave.

Nike uses to its fullest a newfangled trend called hand-made, when a consumer can order a model of sneakers created by his imagination. In addition, in the XXI century, the company signed a contract with Apple, under the terms of which the two giants began to produce a set of Nike + iPod, in which the player was associated with sneakers, thanks to which he could report run statistics to the owner.