1965 Buick Riviera GS
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1965 Buick Riviera Gran Sport.
Don’t become classics by accident. Creating them, putting the soul, the best engineers and designers of his time. So was the Buick Riviera in 1963, a real masterpiece of the American automobile industry.
It was a luxurious car, the name of which was conjure up vivid images of fashionable European resort. The annual production capacity was limited by the figure of 40 000 which gave the car an aura of inaccessible luxury, which fully possessed of the Mediterranean Riviera.
Created in the fierce competition in the market of luxury cars, the Buick Riviera had a great mechanic that put it in a special position. The creators task was to make the Riviera’s most beautiful production car in the country. His sharp, bent forward, face into the sides of the body, recalled the best works of European masters. And yet, it was American, fresh and unusual, but American.
Salon richness and quality of finish was shocking. Great leather chairs, wool carpets, and an unusually fine combination of aluminium, chrome and wood in the interior. Shown at the auto show in Paris in 1963, the Buick Riviera made a splash, Izumi critics not only for its design but also technical characteristics. Its impressive V8 volume of 6, 6 liters capacity of 340 horsepower was able to disperse the two-ton Riviera up to 200 kilometers per hour.
Sold in the first year of production, the promised 40 000 cars, byuik changed the image of the Riviera, fearing that potential buyers would interpret the image of “Exclusivity” in the term “unavailable”. Advertising costs were reduced, and the number of finishes is reduced. In 1964 Buick Riviera lost leather interior. The emphasis has shifted. Luxury gave way to power.